Luna Beberide
Website design
Company
Bodegas Luna Beberide
Objectives
Redesign the brand's visual identity and website to increase brand awareness, attract new customers, and improve overall user experience.
Luna Beberide is a renowned wine cellar from Spain that offers over eight types of wines, all of which have received several international awards. Our goal for this project is to redesign the brand entirely, starting from the logo to the website. We want to highlight the work done on the labels and wine packaging, and the website's design must convey the brand's values and showcase its products. Our focus is to create a user-friendly, clean, and attractive website that will appeal to both new and returning customers. We conducted thorough research on the topic, market, and competitors to ensure that the website stands out from the competition. Our strategy is based on user interests, and we have created SEO search terms that align with their search behaviors. We have also developed a user persona that will guide our design decisions throughout the process.