Nihon Kosho

eCommerce design

Company

Nihon Kosho

Objectives

Redesign the brand and website for a simplified and more accessible user experience.

Nihon Kosho is an eCommerce website specializing in the sale of Japanese art, particularly woodblock prints and books. The brand aims to redesign their entire online presence, from the logo to the website itself, in order to simplify the user experience and make their unique products more accessible to their international clients. This project focuses on improving the website's images and sales information, as well as streamlining the purchasing process through the cart and payment methods.

USER INTERVIEWS

After the research is complete, user interviews will be conducted to gain insight into what users expect from the website and how they interact with it. There were three types of user interviews:

SITEMAP

Finally, a sitemap was created to provide a visual representation of the website’s structure and navigation. This sitemap help to identify the key pages and sections of the website, as well as the hierarchy of information and the relationships between different pages. It will also be used as a reference throughout the design process to ensure that the website is organized and intuitive for users to navigate.